Solasolv: from broad targeting to top marine keywords
A UK maker of solar blinds and sun shades. We refocused the site on the marine buyers who actually purchase.
"Very knowledgeable, in SEO. Understood requirements and acted on them very well."
Broad targeting brought the wrong visitors, and key pages had technical SEO issues.
Fixed technical issues and site structure, optimized key pages, built targeted backlinks, then narrowed the strategy to marine search intent.
Higher rankings for marine solar blinds, marine window blinds and solar sun shades for boats, plus branded marine product terms.