Case studies · Client results

SEO case studies: real projects, real results

Four projects across local SEO, e-commerce, technical SEO and link building: what each client needed, what I did and what changed. The figures come from Google Search Console, Google Analytics and Semrush. Client names are shared only with permission.

5.0 ★163 Fiverr reviews
Top Rated100% Job Success, Upwork
5 yearsin SEO

CLIENT RESULTS

+83%organic trafficUS local business · 1 year
20 → 1.8Kmonthly usersOnline store · 6 months
144leads in a monthCanadian business · Nov 2024
Topmarine keywordsSolasolv · UK
Afshan Tahir Afshan Tahir
AI SEO consultant
Verified in GSC, GA4 & Semrush

Case studies

What changed for my clients

Every project starts with an audit and a clear plan. Here is what that looked like in practice.

CASE 01MarineUnited KingdomE-commerce & technical SEO

Solasolv: from broad targeting to top marine keywords

A UK maker of solar blinds and sun shades. We refocused the site on the marine buyers who actually purchase.

3+marine keywords ranking higher
3–6 moproject length
UKmarine market
"Very knowledgeable, in SEO. Understood requirements and acted on them very well."
Solasolv, United Kingdom · Fiverr review
SOLAR BLINDS · MARINE
BEFORE

Broad targeting brought the wrong visitors, and key pages had technical SEO issues.

WHAT I DID

Fixed technical issues and site structure, optimized key pages, built targeted backlinks, then narrowed the strategy to marine search intent.

AFTER

Higher rankings for marine solar blinds, marine window blinds and solar sun shades for boats, plus branded marine product terms.

See my marine SEO services →
YOUR SITE+83%BACKLINKS → AUTHORITY
CASE 02Local service businessUnited StatesLink building

83% more organic traffic in 12 months, built on links

A US local service business wanted lasting growth without paying for traffic. I handled off-page SEO and link building.

+83%organic traffic in 1 year
144.1Kmonthly visits
3.1Kreferring domains
BEFORE

The client wanted sustainable organic growth, with no paid traffic or paid keywords.

WHAT I DID

Earned high-authority backlinks month after month, with a natural anchor text mix to keep growth safe.

AFTER

Traffic up 83% year over year to 144.1K monthly visits, with 236.8K keywords and an Authority Score of 45.

See my local SEO services →
CASE 03Online storeShopifyE-commerce SEO

From paid ads only to 1,800 organic users a month

An online store with fewer than 100 users and no SEO at all, paying for every single visitor.

90xmore users in 6 months
20 → 1.8Kmonthly users (GSC)
Snippetswon in Google
yourstore.comPAID ADSORGANIC ↑201.8KPAID TRAFFIC → ORGANIC SALES
BEFORE

Every visitor came from paid ads, and the store had fewer than 100 users in total.

WHAT I DID

A full audit and roadmap, on-page optimization, regular content updates and strategic link building.

AFTER

Users grew from 20 to 1,800 in six months, articles reached search snippets, and organic sales became steady.

See my e-commerce SEO services →
Lake OntarioToronto144leads · Nov 2024404✓ 200404✓ 200404✓ 200404✓ 200BROKEN CITY PAGES → LOCAL LEADS
CASE 04Local businessOntario, CanadaLocal & technical SEO

Recovering lost rankings and 144 leads in one month

A business in Ontario with falling rankings and broken city pages that were losing local customers.

144leads in Nov 2024
8 moproject length
All 404sfixed
BEFORE

Rankings and traffic were dropping, and city pages were returning 404 errors.

WHAT I DID

Fixed every crawl error, built targeted Toronto-area pages and strengthened local signals over eight months.

AFTER

Traffic recovered, local rankings improved, and the site brought in 144 leads in November 2024.

See my technical SEO services →

Client video · Jewelry business

"Afshan and her team are absolutely fantastic people… very efficient, very professional and a friendly team. I highly recommend them."

Jewelry business owner · United States

Online store ownerFinland
★★★★★
I didn`t knew what I needed to my webstore to get more sale, but Afshan made a good suggestion where to start. We had meetings where I got good explanations what has done and very large report in the end of project.
Fiverr
SEO clientUnited States
★★★★★
She pinpointed both on-page and technical SEO issues, clearly explained their impact, and delivered a thorough, actionable strategy to fix them and strengthen the project’s SEO.
Fiverr
Local businessUnited States · Ongoing client
★★★★★
4th month working with Afshan Tahir and we are making great progress.
Fiverr
Business ownerLong Island, NY · Ongoing client
★★★★★
This is a my second month working with Afshan and she has shown improvement in my website visibility.
Fiverr
Accounting firmUnited Kingdom
★★★★★
Afshan was excellent, very professional and thorough - she could not have been more helpful - everything delivered on time. I would highly recommend.
Fiverr
Repeat clientUnited States
★★★★★
My website saw a big difference, thanks to her expertise.
Fiverr
SEO clientOn-page SEO · 2026
★★★★★
Afshan delivered excellent on-page SEO and keyword research. She identified highly relevant, high-volume keywords for my target audience and optimized the pages effectively.
Upwork
Online store ownerFinland
★★★★★
I didn`t knew what I needed to my webstore to get more sale, but Afshan made a good suggestion where to start. We had meetings where I got good explanations what has done and very large report in the end of project.
Fiverr
SEO clientUnited States
★★★★★
She pinpointed both on-page and technical SEO issues, clearly explained their impact, and delivered a thorough, actionable strategy to fix them and strengthen the project’s SEO.
Fiverr
Local businessUnited States · Ongoing client
★★★★★
4th month working with Afshan Tahir and we are making great progress.
Fiverr
Business ownerLong Island, NY · Ongoing client
★★★★★
This is a my second month working with Afshan and she has shown improvement in my website visibility.
Fiverr
Accounting firmUnited Kingdom
★★★★★
Afshan was excellent, very professional and thorough - she could not have been more helpful - everything delivered on time. I would highly recommend.
Fiverr
Repeat clientUnited States
★★★★★
My website saw a big difference, thanks to her expertise.
Fiverr
SEO clientOn-page SEO · 2026
★★★★★
Afshan delivered excellent on-page SEO and keyword research. She identified highly relevant, high-volume keywords for my target audience and optimized the pages effectively.
Upwork
Afshan Tahir Afshan Tahir
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