E-commerce SEO · Shopify · WooCommerce · BigCommerce
E-commerce SEO services that turn product searches into sales
Shoppers search by product, style and price, and Google sends them to the stores it understands best. I'm Afshan Tahir, an e-commerce SEO specialist with five years in SEO. My team and I optimize your categories, product pages and site structure so the right buyers find your store, with clear monthly plans and no long contracts.
Afshan TahirE-commerce SEO specialist
Optimizing stores for
Why e-commerce SEO
Most store visits start with a search. Is your store showing up?
01
Category pages win the big searches
Searches like "gold hoop earrings" or "leather tote bags" usually show category and collection pages, not single products. Thin category pages hand that traffic to competitors.
02
Duplicate pages split your rankings
Filters, sorting, variants and copied manufacturer descriptions create many near-identical URLs. Google has to guess which one to show, and often picks none of yours.
03
Shoppers now ask AI what to buy
Google's AI Overviews and ChatGPT pull product details, reviews and buying guides from across the web. Clear product data and helpful content make your store easier to recommend.
What's included
What you get with my e-commerce SEO services
E-commerce SEO audit
A full crawl of your store covering indexing, duplicate URLs, faceted navigation, speed and structured data, delivered within 48 hours of starting.
Keyword research and mapping
Buying keywords mapped to the right category, collection or product page, so your pages don't compete with each other.
Category and collection optimization
Titles, headings, intro copy, filters and internal links that help category pages rank for high-intent searches.
Product page optimization
Unique titles and descriptions, image alt text, specifications and FAQs that answer shoppers' questions.
Product schema and rich results
Product, Offer, Review and Breadcrumb structured data so Google can show price, availability and ratings in results.
Buying guides and link building
Helpful guides that support your categories, plus white-hat links from relevant sites in your niche.
Three page types that sell
Every page type has a different job
Most stores only work on product pages. I optimize all three, because each one wins a different kind of search.
PAGE TYPE 1
Category pages
Collections and categories
ITS JOB
Rank for broad buying searches like "leather tote bags" and guide shoppers to the right product.
WHAT USUALLY GOES WRONG
Little or no text, weak internal links and filter URLs competing with the main page.
WHAT I DO
Write helpful intro copy, clean up filters and canonicals, and link categories together logically.
PAGE TYPE 2
Product pages
Individual products and variants
ITS JOB
Win specific searches by name, model or feature, and turn the visit into a sale.
WHAT USUALLY GOES WRONG
Copied manufacturer descriptions, missing schema, variants on duplicate URLs and dead out-of-stock pages.
WHAT I DO
Unique copy for priority products, Product schema, clean variant handling and a plan for discontinued items.
PAGE TYPE 3
Buying guides
Blog posts and helpful content
ITS JOB
Answer the questions shoppers ask before they buy, and earn links that lift the whole store.
WHAT USUALLY GOES WRONG
Generic blog posts with no links to the products they are meant to sell.
WHAT I DO
Guides built around real buyer questions, linked to the right categories and products.
Who I help
E-commerce SEO for specialist online stores
Jewelry and diamond stores
Fine jewelry, engagement rings and diamonds, where detail and trust decide the sale.
Jewelry SEO →Home and garden
Furniture, décor, blinds and home improvement products with large catalogs.
Fashion and accessories
Clothing, bags, shoes and accessories with many sizes, colors and variants.
Marine and outdoor
Boating, marine and outdoor equipment, including niche products like solar blinds.
Marine SEO →Health and beauty
Skincare, wellness and personal care brands competing with big marketplaces.
Toys and gifts
Toys, games and gift stores with strong seasonal demand.
How it works
How my e-commerce SEO process works
WEEK 1
Audit
Free store SEO check, then a full audit of indexing, duplicates, speed and schema within 48 hours of starting.
WEEKS 1–4
Fix
Technical fixes first: duplicate URLs, faceted navigation, canonicals, redirects and Product schema.
MONTH 2 ONWARDS
Grow
Category and product optimization, buying guides and white-hat links, starting with your best-selling lines.
MONTHLY
Track
Rankings for your buying keywords, organic traffic and organic revenue in GA4, in a plain-English report.
Results
Results from my SEO work
Results from client projects, measured in Google Analytics. Client names are kept private.
Client video · Jewelry business
"Afshan and her team are absolutely fantastic people… very efficient, very professional and a friendly team. I highly recommend them."
Jewelry business owner · United States
Afshan did a great job optimizing my website by optimizing the SEO. She’s a great communicator, always responded to my questions, concerns and requests in a timely manner.
Second time hired Afshan and she performed extraordinary with my expectations. Did a great job for SEO and delivered on time.
Afshan delivered excellent on-page SEO and keyword research. She identified highly relevant, high-volume keywords for my target audience.
A+ fast, quick turnaround and professional
There wasn’t a single part of this project that we had any issue with. The service provided was a true 5 Star experience.
Afshan did a great job optimizing my website by optimizing the SEO. She’s a great communicator, always responded to my questions, concerns and requests in a timely manner.
Second time hired Afshan and she performed extraordinary with my expectations. Did a great job for SEO and delivered on time.
Afshan delivered excellent on-page SEO and keyword research. She identified highly relevant, high-volume keywords for my target audience.
A+ fast, quick turnaround and professional
There wasn’t a single part of this project that we had any issue with. The service provided was a true 5 Star experience.
E-commerce SEO pricing
E-commerce SEO pricing. No contract.
Every plan includes a full audit and monthly reporting. Advanced is built for online stores, with full technical SEO and Product schema.
Starter
Local SEO for one-location businesses
$350/month
- SEO audit within 48 hours
- Keyword research & mapping
- On-page SEO
- Google Business Profile + weekly posts
- Local citations & LocalBusiness schema
- AI search readiness check
- 6 SEO articles a month
- Monthly report
Growth
SEO + AI search (GEO & AEO)
$500/month
- Everything in Starter
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- AI visibility tracking on 15 buyer questions
- Competitor & content gap analysis
- White-hat link building
- Core Web Vitals fixes
- 8 SEO articles a month
THE E-COMMERCE SEO PLAN
Advanced
E-commerce & multi-location SEO
$650/month
- Everything in Growth
- Full technical SEO
- E-commerce SEO + Product schema
- Multi-location pages
- Brand mentions & digital PR
- GA4 conversion tracking
- 12 SEO articles a month
- Weekly reports
FAQ
E-commerce SEO questions, answered
Straight answers about e-commerce SEO, platforms and pricing.
01What are e-commerce SEO services?+
E-commerce SEO services help an online store rank in Google for the searches shoppers use before they buy. The work covers keyword research, category and product page optimization, technical fixes such as duplicate URLs and site speed, Product schema, helpful content and link building.
02How much do e-commerce SEO services cost?+
My plans start at $350 a month with no contract. The Advanced plan ($650) is built for online stores and includes full technical SEO, e-commerce SEO and Product schema. Very large catalogs may need a custom quote.
03How long does e-commerce SEO take to work?+
Technical fixes and stronger category pages can show results within a few months. Most stores see steady growth in organic traffic and sales over 4–12 months, depending on competition and how much the site needs.
04Which e-commerce platforms do you work with?+
Shopify, WooCommerce and BigCommerce, plus other platforms where I can edit pages or work with your developer. The strategy is the same everywhere; the fixes depend on what each platform allows.
05Should I optimize category pages or product pages?+
Both, but category pages usually matter most. They rank for broader searches with more volume, while product pages win specific searches by name or model. I map each keyword to one page so they don't compete.
06How do you handle duplicate content from filters and variants?+
With a mix of canonical tags, noindex rules, internal linking and careful handling of filter URLs. The goal is one clear page for each search, so Google doesn't waste time on near-copies.
07Can you write product descriptions?+
Yes. I write unique descriptions for priority products and set up templates for the rest. AI helps with first drafts, and every description is checked and edited by a person before it goes live.
08Can you guarantee first-page rankings?+
No, and nobody honest can. Google decides rankings. I focus on the changes most likely to grow organic sales and report progress every month.
Afshan TahirFree 30-minute store SEO call
Find out what's holding your store back in Google.
Book a free 30-minute call. I'll review your categories, product pages and technical health, and give you two or three fixes you can make this week.
Choose a time for your free call
Can't see the calendar? Open booking page