Home improvement SEO · Remodelers · Contractors
Home improvement SEO that brings in more project leads
Homeowners search Google before they call a remodeler, roofer or contractor, and most choose from the first few names they see. I'm Afshan Tahir, an SEO specialist with five years in SEO and 50+ local SEO projects behind me. I help home improvement businesses rank in Google Maps and search for the jobs they want, with clear monthly plans and no long contracts.
Afshan TahirHome improvement SEO
Getting you found on
Why home improvement SEO
Homeowners hire who they find first. Make sure it is you.
01
Big projects start with a search
Kitchen remodels, roofs and additions are expensive decisions. Homeowners research online, compare reviews and shortlist two or three companies before they call.
02
Lead sites take a cut of every job
Paying per lead on lead platforms adds up fast, and the same lead can go to several contractors. Ranking on your own puts the calls in your hands.
03
Reviews and photos close the deal
Before-and-after photos, reviews and a complete Google Business Profile show homeowners that you do quality work in their area.
What's included
What you get with my home improvement SEO services
Google Business Profile optimization
Services, service areas, project photos, posts and categories set up to win Google Maps searches for the jobs you want.
Service and service-area pages
A strong page for each main service, such as kitchen remodeling or roofing, and for the towns you cover.
Project galleries
Before-and-after projects turned into pages that rank for local searches and show homeowners your work.
Review growth plan
A simple way to ask happy customers for reviews, plus replies that build trust with future clients.
Local citations and links
Consistent listings on Houzz, Yelp, Angi and local directories, plus links from suppliers and local organizations.
Technical SEO and speed
Fast, mobile-friendly pages with LocalBusiness schema, so homeowners on their phones can call you in one tap.
How homeowners choose a contractor
Three moments where you win or lose the job
Most homeowners follow the same path before they call. I make sure you show up well at every step.
STEP 1
Search
They look for a contractor
WHAT HAPPENS
They search "kitchen remodeling near me" or "roofer in [town]" on Google and Maps.
WHAT THEY CHECK
Who appears in the map results and the top organic listings.
WHAT I DO
Optimize your profile and service-area pages so you rank for the jobs and towns you want.
STEP 2
Compare
They shortlist two or three
WHAT HAPPENS
They open profiles and websites to compare companies side by side.
WHAT THEY CHECK
Reviews, ratings, project photos, licences and how professional the website looks.
WHAT I DO
Grow reviews, publish project galleries and make your trust signals easy to see.
STEP 3
Contact
They call or request a quote
WHAT HAPPENS
They pick the company that feels most trustworthy and easiest to reach.
WHAT THEY CHECK
A clear phone number, a quick quote form and fast mobile pages.
WHAT I DO
Make calls and quote requests effortless, and track every lead in GA4.
Who I help
SEO for home improvement businesses
Kitchen and bath remodelers
Full remodels, kitchens, bathrooms and basements.
Roofers
Repairs, replacements and storm damage work.
HVAC and plumbing
Installers and service companies that depend on local calls.
Windows, doors and blinds
Installers and suppliers of windows, doors, shutters and blinds.
Local SEO →Landscaping and decks
Landscapers, deck builders and outdoor living specialists.
Painters and handymen
Painting, flooring, electrical and general handyman services.
How it works
How my home improvement SEO process works
WEEK 1
Audit
Free SEO check, then a full audit of your profile, website, reviews and competitors within 48 hours of starting.
WEEKS 1–4
Fix
Google Business Profile, service pages, citations, schema and speed fixes.
MONTH 2 ONWARDS
Grow
Service-area pages, project galleries, reviews and local links.
MONTHLY
Track
Map rankings, calls, quote requests and website leads, in a plain-English report.
Results
Results from my local SEO work
Results from client projects, measured in Google Analytics and Semrush. Client names are kept private.
Client video · Jewelry business
"Afshan and her team are absolutely fantastic people… very efficient, very professional and a friendly team. I highly recommend them."
Jewelry business owner · United States
Afshan did a great job optimizing my website by optimizing the SEO. She’s a great communicator, always responded to my questions, concerns and requests in a timely manner.
Second time hired Afshan and she performed extraordinary with my expectations. Did a great job for SEO and delivered on time.
Afshan delivered excellent on-page SEO and keyword research. She identified highly relevant, high-volume keywords for my target audience.
A+ fast, quick turnaround and professional
There wasn’t a single part of this project that we had any issue with. The service provided was a true 5 Star experience.
Afshan did a great job optimizing my website by optimizing the SEO. She’s a great communicator, always responded to my questions, concerns and requests in a timely manner.
Second time hired Afshan and she performed extraordinary with my expectations. Did a great job for SEO and delivered on time.
Afshan delivered excellent on-page SEO and keyword research. She identified highly relevant, high-volume keywords for my target audience.
A+ fast, quick turnaround and professional
There wasn’t a single part of this project that we had any issue with. The service provided was a true 5 Star experience.
Home improvement SEO pricing
Home improvement SEO pricing. No contract.
Starter covers one location and its main services. Advanced covers multiple locations and full technical SEO.
BEST FOR ONE LOCATION
Starter
Local SEO for one-location businesses
$350/month
- SEO audit within 48 hours
- Keyword research & mapping
- On-page SEO
- Google Business Profile + weekly posts
- Local citations & LocalBusiness schema
- AI search readiness check
- 6 SEO articles a month
- Monthly report
Growth
SEO + AI search (GEO & AEO)
$500/month
- Everything in Starter
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- AI visibility tracking on 15 buyer questions
- Competitor & content gap analysis
- White-hat link building
- Core Web Vitals fixes
- 8 SEO articles a month
Advanced
E-commerce & multi-location SEO
$650/month
- Everything in Growth
- Full technical SEO
- E-commerce SEO + Product schema
- Multi-location pages
- Brand mentions & digital PR
- GA4 conversion tracking
- 12 SEO articles a month
- Weekly reports
FAQ
Home improvement SEO questions, answered
Straight answers about SEO for remodelers and contractors.
01What is home improvement SEO?+
Home improvement SEO helps remodelers, roofers and other contractors appear when homeowners search Google and Google Maps for their services in their area. It covers your Google Business Profile, service and service-area pages, reviews, citations and technical SEO.
02How much does SEO for contractors cost?+
My plans start at $350 a month with no contract. Growth ($500) adds AI search optimization and link building, and Advanced ($650) covers multiple locations and full technical SEO.
03How long does it take to get more leads?+
Google Business Profile and website fixes can improve visibility within a few weeks. Most contractors see steady growth in calls and quote requests over 3–6 months, depending on competition in their area.
04Is SEO better than buying leads?+
They work differently. Paid leads stop when you stop paying and can be shared with other contractors. SEO takes longer to build, but the calls it brings are yours. Many businesses use both while SEO grows.
05Do I need a page for every town I serve?+
Not for every town. I build pages for your main service areas where there is real demand, each with useful local content and project examples, instead of thin copies with the town name swapped.
06Can you help with reviews?+
Yes. I set up a simple process for asking happy customers for Google reviews and give you reply templates, so every review gets a professional response.
07Do you work with contractors outside the US?+
Yes. I work with home improvement businesses in the US, UK, Canada and Australia, all remotely.
08Can you guarantee the top spot on Google Maps?+
No. Nobody can guarantee rankings, and distance from the searcher always plays a part. I improve everything you can control and report progress every month.
Afshan TahirFree 30-minute SEO call
Find out why competitors get the calls you want.
Book a free 30-minute call. I'll check your Google Business Profile, website and top competitors, and give you two or three fixes you can make this week.
Choose a time for your free call
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